I remember one company that made this principle work in their organization. This company gave away custom bookmarks with the words ‘We are going to be No. 1!’ Everybody in the organization from the members of the board of directors to the cleaners got one each. Initially, skeptics thought that it was just another gimmick, but little do they know that it was the start of a movement to bring the company together to reach the top of the industry. This is essentially why you have to involve everybody in the business to sell the company.
If you are thinking about pay per click search engine marketing then the first thing that you need to do is decide when and where you are going to advertise. By ?when? we mean in which season. By ?where? we mean on which search engine marketing tool.
Besides, one thing …